Tag Archives: NYC

Build in a Small Town!

For decades, if you wanted to build a startup, you had to be in Silicon Valley. But today, the best place might just be Tennessee.

Or Omaha. Or Little Rock.


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In today’s market, building away from the coasts offers some huge advantages:

1) Lower burn. This is critical in today’s tough fundraising market.

When I meet with companies in NYC and SF, they often have massive burn rates. Part of the reason is high cost of living.

If you rent is $2000 or $3000 a month, you have to pay yourself and your team more. But what if you could rent a 1 bedroom for $750?

In Biloxi, MS, you can!

This means your seed funding will last much longer. That gives you precious time to find product-market fit.

2) Exposure to different opportunities.

I recently met with a company in a small town in the Midwest. They’re building SaaS for meatpacking.

No one in New York or SF is going to think of that. After all, we don’t have much of a meatpacking industry!

The middle of the country simply has different industries than the big coastal cities. And they need tech too!

Would you rather sell a unique, valuable tool to meatpackers or try to sell the 10th team collaboration app to an over-SaaSed startup?

3) Global teams. In the past, you had to be in Silicon Valley or New York because that’s where the talent was.

Now, remote work is common. A startup based in Iowa could hire a developer in SF and a product manager in Brazil.

This levels the playing field, big time.

4) Fundraising is on Zoom. Today, I met with founders in Nigeria, Canada, New York and DC.

Many of the investors are still in the Bay Area and New York. But the founders are everywhere.

Even as COVID recedes, fundraising has stayed on Zoom. It’s so efficient, I don’t think we’ll ever go back.

This means that a Kalamazoo startup and a Palo Alto startup are on similar footing. They both pop up as boxes on the VC’s screen!

If you have a great product and lots of happy customers, investors will take you seriously.

Wrap-Up

There are still some advantages to being in a tech center. You can meet investors at in-person events and learn from other founders.

But balanced against the high costs, you’re better off in the heartland.

Where do you think is a better place to build, SF/NYC or a smaller town? Leave a comment and let me know!

More on tech:

Everything You Always Wanted to Know About Venture (But Were Afraid to Ask)

Don’t Go Into Debt to Fund Your Startup

Sequoia Dumps Citizen: Ruthless, or Reasonable?

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The Meatball of the Gods at Pasta by Hudson

The steaming pastas arrived, creatively nestled in Chinese takeout containers. I thanked my personal God as I dove into the best meatball in New York.


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Pasta by Hudson is an outstanding little Italian restaurant in Chelsea.

Inside, there are just two tables. It’s always the holes in the wall that have the best food!

Pasta by Hudson does everything themselves. They even make their own dry pasta, which I have never seen anywhere else.

You can taste the difference. In my classic bucatini with meatball and tomato sauce, I could practically see the garden where the tomatoes and basil were grown.

The meatball was rich, juicy, and deeply flavorful.

And putting cheese inside? Genius.

My friend tucked into her shrimp scampi. Naturally, I had to beg for a bite.

The pasta was spicy, oily, delicious. The shrimp were still tender — a rarity in restaurants.

And by the way, the portions are huge. When she couldn’t finish hers, I selflessly offered the lady my assistance.

I love Italian food, but I hate most Italian restaurants. They’re long on ambience and short on actual food quality.

Some have degenerated so far that they simply reheat premade food! This is an insult to our ancestors.

At Pasta by Hudson, they really care. That’s where I want to be.

And it doesn’t hurt that the owner, Brandon Fay, has a big smile and a hearty welcome for everyone who comes through the door. This man is doing what he was born to do.

Pasta by Hudson offers a wide variety of pastas from carbonara to bolognese. I particularly love the salmon and tomato pastas.

And if you’re low carb, I don’t know a better salad in New York! Sauteed mushrooms, fresh mozzarella, balsamic — chef’s kiss.

It’s telling that the same level of care goes into a humble salad as the most complex dish on the menu.

Pasta by Hudson even has pizza! I can never resist the macaroni, but I really must try the pies some day.

If you want to eat some of the best Italian food in New York City at an incredible price, Pasta by Hudson is for you. Bring your appetite!

What’s your favorite Italian in New York? Leave a comment and let me know!

More on food:

Korean Noodle Heaven at Food Gallery 32

Whole Fish and Banku, Ghanaian Style

The Best Mexican Food Is In…New Jersey?

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This platform lets me diversify my real estate investments so I’m not too exposed to any one market. I’ve invested since 2018 with great returns.

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Misfits Market

I’ve used Misfits for years, and it never disappoints! Every fruit and vegetable is organic, super fresh, and packed with flavor!

I wrote a detailed review of Misfits here.

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The Noodles Anthony Bourdain Dreamed Of

I stepped off the icy street into a bustling food hall. This is Urban Hawker — a Singaporean market that was one of Anthony Bourdain’s last projects.


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Hawker centers are everywhere in Singapore. The descendant of street stands, these food courts bring together people from all walks of life to enjoy dishes like chicken rice and pork noodles.

Singaporean hawkers were the first street food ever to win a Michelin star.

These humble stands selling some of the best food on earth captured the imagination of Anthony Bourdain. The chef and travel show host worked to bring hawker centers to his home, New York City.

The original plan called for a massive complex on Pier 57 in Chelsea. But negotiating the lease proved impossible, and the plan was abandoned.

Sadly, Bourdain committed suicide a few months later. It looked like his dream for a Singaporean market in America might never be realized.

But one of Bourdain’s partners, KF Seetoh, refused to give up.

In September of 2022, he opened Urban Hawker, the first Singaporean hawker’s market in the United States. While smaller than the original plan, it contains 17 stalls offering a wide variety of Southeast Asian specialties.

My friend and I circumnavigated the market, mesmerized. Everything looked so good!

“Let’s not get distracted,” I told her. “We have to make the right decision.” 🙂

We landed at Prawnaholic. Prawnaholic specializes in seafood noodle dishes, one of my favorites.

I ordered Singapore Char Kway Teow. The chef kindly substituted fish cakes for the pork, a thoughtful touch.

The dark noodles and glossy sauce had a deep, rich flavor. They reminded me a little of squid ink pasta, an Italian specialty.

The shrimp were perfectly tender, the fish cakes light and delectable.

My friend ordered an oyster omelette. She offered me a bite, and I couldn’t resist.

I thought I didn’t like oysters, but I was wrong! They were tender and delicious, not overcooked and chewy like so many others.

Next to our table were the beautiful cakes of Lady Wong. I only wished I had room — next time!

This is a market Anthony Bourdain would’ve been proud of. I only wish he could’ve sat there with us, eating and laughing.

What are your favorite restaurants in New York? Leave a comment at the bottom and let me know!

More on food:

Korean Noodle Heaven at Food Gallery 32

Puerto Rico’s Finest at La Casa

The Best Mexican Food Is In…New Jersey?

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Fundrise

This platform lets me diversify my real estate investments so I’m not too exposed to any one market. I’ve invested since 2018 with great returns.

More on Fundrise in this post.

If you decide to invest in Fundrise, you can use this link to get $100 in free bonus shares!

Misfits Market

I’ve used Misfits for years, and it never disappoints! Every fruit and vegetable is organic, super fresh, and packed with flavor!

I wrote a detailed review of Misfits here.

Use this link to sign up and you’ll save $15 on your first order. 

Puerto Rico’s Finest at La Casa

We filed into the dim, narrow space full of expectation. I didn’t even know what Puerto Rican food was — but I was about to find out.


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La Casa in Hoboken offers Puerto Rican classics in a cozy atmosphere. Each dish is deeply flavorful and cooked just right.

For starters, we ordered a papa relleno. It’s essentially mashed potatoes stuffed with meat and deep fried.

Just what the doctor ordered! And as delicious as it sounds.

Next, I ordered the camarones al ajillo — garlic shrimp — with yellow rice and black beans. I’ve had gambas al ajillo in Spain, but Puerto Rico’s take is richer and more mild.

Spain’s heavily fragrant, oily sauce is replaced by a creamy one with a more subtle flavor. Even after I finished the shrimp, I lapped up the sauce like a hungry dog!

Unlike many restaurants, the shrimp are properly cooked. No tough little stones at La Casa!

The fluffy rice perfectly complemented the black beans with their deep cumin flavor.

I normally don’t like chicken breast — too dry. But my friend John urged me to try his, and it was moist and juicy.

Overcooked food is a common problem at restaurants. But at La Casa, they do things right.

On our way out, I swung by the kitchen to thank the cooks. They smiled broadly and one gave me a fist-bump.

When people take pride in what they do like the cooks at La Casa, the results are worth writing home about.

La Casa is open every day and in addition to the fine dinner we had, I’m told they serve a delicious breakfast!

There can be a wait on weekend nights. Given the small number of tables, they don’t take reservations.

On weekends, your best shot at getting a table right away is to arrive at 8:30pm or later.

What’s your favorite Latin dish? Leave a comment at the bottom and let me know!

More on food:

Korean Noodle Heaven at Food Gallery 32

The Best Mexican Food Is In…New Jersey?

NJ’s Best Apple Cider Donut

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Fundrise

This platform lets me diversify my real estate investments so I’m not too exposed to any one market. I’ve invested since 2018 with great returns.

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Misfits Market

I’ve used Misfits for years, and it never disappoints! Every fruit and vegetable is organic, super fresh, and packed with flavor!

I wrote a detailed review of Misfits here.

Use this link to sign up and you’ll save $15 on your first order. 

Korean Noodle Heaven at Food Gallery 32

I stepped off the ice cold street into a place I’d never been. This was going to be an amazing meal.


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Food Gallery 32 sits in the heart of Manhattan’s Koreatown. As you wind through the stalls serving everything from taiyaki to bulgogi, you’d swear you were in a market in Asia.

My friend and I were pulled toward a noodle stand in the back as if by gravity. The plastic model of a spicy seafood noodle stew looked so good I almost took a bite.

We both ordered it, and I took a black hockey puck that promised to light up when our noodles were ready. I looked at it expectantly, willing it to erupt in vibration and flashing lights.

Food Gallery seems small, but seating is actually plentiful if you head upstairs. We found a cozy spot on the second floor and settled in, tense with anticipation.

Buzz…buzz! The noodles were ready!

I slowly navigated the stairs with our trays, careful not to spill our noodles. Friendships have ended over less.

As I began to slurp down the steaming noodles, a grin spread across my face. The piping hot, spicy broth warmed me from the inside.

I picked shrimp, mussels, and octopus from the bowl as if it were a treasure hunt. The shellfish was fresh, supple, delicious.

No matter how much I ate, there always seemed to be more! And all for just $13 plus tax.

Take that, inflation!

Stuffed, we sat for hours in Food Gallery’s toasty cocoon, chatting and laughing. You can’t help but be merry in a place like this.

Food Gallery has something for everyone, from pork buns to bubble tea, even karaoke! Stop in for a taste of what’s best about New York.

What’s your favorite spot for Korean food? Leave a comment at the bottom and let me know!

More on food:

The Best Mexican Food Is In…New Jersey?

New Jersey’s Jelly Donut Heaven

Move Over, Cake Boss: There’s a New Sheriff in Town

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This platform lets me diversify my real estate investments so I’m not too exposed to any one market. I’ve invested since 2018 with great returns.

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Misfits Market

I’ve used Misfits for years, and it never disappoints! Every fruit and vegetable is organic, super fresh, and packed with flavor!

I wrote a detailed review of Misfits here.

Use this link to sign up and you’ll save $15 on your first order. 

North Jersey’s Secret Campground

We went deeper and deeper into the forest. Tents and shelters disappeared, replaced by foxes, deer, and silence.

We pulled up to a small clearing, scarcely another human in sight.


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The road to Steam Mill

This is Steam Mill Campground in Stokes State Forest. The 16,000 acre park in northern New Jersey is popular with campers, but today we were off the beaten path.

This beautiful spot is less visited than other camping spots in Stokes. The sounds of music and conversation were replaced with bird calls.

Deer near Lake Ocquittunk

Dinner was an incredible coq au vin courtesy of our friend Jim*. A lengthy reduction of the broth left it redolent of bacon and wine.

We weren’t the only ones who loved the smell. As darkness fell, an adorable baby raccoon wandered onto our campsite!

Our friend Roscoe

He was so tame, he rubbed against my leg like a cat. My friend Tim* named him Roscoe.

As he ambled back into the forest, we heard his mother scold him with a loud shriek. I guess little raccoons can be as naughty as little humans.

Our days were for exploring.

Tillman Ravine

We hiked Tillman Ravine, a steep and dramatic landscape of rock and evergreen. It reminded me of the hills and pine forests of the Pacific Northwest.

After a short hike, our friend Victor* casually mentioned “I think the car is this way.” Some campers prefer the hot dogs to the hiking. 🙂

Towering evergreens at Tillman Ravine

Eager to go further, I took a long stroll down an abandoned fire road. The isolation and quiet does wonders for the mind.

But I wasn’t entirely alone. A huge barred owl glided across the path and landed in a tree, looking down at me.

Look closely…

In all our lives, what were the odds that we’d ever see each other? But I’m glad we did!

That night, unexpectedly heavy rain came down. I suffered a catastrophic tent failure and ran to the car.

Settling into the dry seat, I was so grateful for civilization. Sometimes you need to rough it just a bit to feel that gratitude.

Despite its remote location, Steam Mill is quite livable.

There’s delicious spring water on tap a short walk away. Many sites have platforms for tents and there’s even a bathroom…sort of.

The toilet seat is like the one you have at home, but it sits above a deep pit. 😨 It may not be the Four Seasons, but it’s serviceable.

Flush toilets and showers are a couple of miles away at the Lake Ocquittunk camping area, among others.

If you yearn for quiet and wildlife, Steam Mill is for you. It’s a bit less comfy, but the tranquil beauty makes it more than worthwhile.

Hope to see you there!

What are you favorite natural spots? Leave a comment at the bottom and let me know!

More on the outdoors:

A Hidden Castle…In New Jersey?

The Real Groundhogs of New Jersey

Pine Barrens Glamping in Brendan Byrne State Forest

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Fundrise

This platform lets me diversify my real estate investments so I’m not too exposed to any one market. I’ve invested since 2018 with great returns.

More on Fundrise in this post.

If you decide to invest in Fundrise, you can use this link to get $100 in free bonus shares!

Misfits Market

I’ve used Misfits for years, and it never disappoints! Every fruit and vegetable is organic, super fresh, and packed with flavor!

I wrote a detailed review of Misfits here.

Use this link to sign up and you’ll save $15 on your first order. 

*Not their real names.

Sequoia Comes to the Big Apple

Exciting news out this week as legendary venture firm Sequoia Capital comes to NYC. Its new offices near Union Square are the firm’s first American branch outside the Bay Area.


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From The Information:

Sequoia Capital, the Menlo Park, Calif.–based venture capital firm known for its early investments in Google and Instagram, plans to open an office in New York City, its first U.S. facility outside Silicon Valley, according to two people with direct knowledge of the matter.

The move by Sequoia, the most prominent tech startup investor, underscores a broader shift by venture capitalists to plant roots outside the San Francisco Bay Area following the pandemic-fueled boom in remote work, which spurred more founders to start companies in other regions and cities, including New York


I actually heard about this through the grapevine several months ago, but now it’s official! The firm will take offices in a beautiful new glass high rise on East 14th Street.

I happen to know the area well. Next door is the only Trader Joe’s in the city with a wine shop.

Perhaps Senior Steward Roelof Botha will pop in for some $4 red?

The arrival of the greatest firm in the history of venture capital is a landmark moment for New York. Venture funding in the city has jumped over 250% in the last 2 years.

I’m seeing more and more awesome startups here. Two of my last three investments have been NYC-based companies.

Remote work is fueling the New York tech scene. Founders who had to be in the Bay Area in the past are now free to live where they like.

The accelerators that birth so many startups, like Y Combinator and the LAUNCH Accelerator, are all online now. And VC’s are comfortable investing over Zoom.

So, many founders are abandoning the Bay and coming to NYC. It’s denser than San Francisco with more to do, safer and (a little) cheaper.

Entrepreneurs used to go where the VC’s were. Now investors are following founders.

Andreessen Horowitz is also opening an office in New York, along with LA and Miami. Soon, I expect every major US venture firm will have a presence in NYC.

If density of capable people and chance meetings fuel the startup world, New York seems like a natural choice.

It’s denser than anywhere in America, by far.

I can walk between offices of numerous venture firms and startups in just a few minutes. At NYC tech events, I randomly bump into the same people almost every time.

It never made sense for an industry predicated on instant worldwide communications to cluster all in one place. I’m delighted to see this dynamism that began in California spread nationwide.

Welcome, Sequoia! And here’s a tip: head across the river to Hudson County, NJ.

It’s just better. 🙂

What do you think of New York’s tech scene? Leave a commnet at the bottom and let me know!

There will be no blog on Monday. I’ll be in the woods celebrating a friend’s birthday!

See you on Tuesday. Have a great weekend everyone! 👋

More on tech:

Crypto VC’s to Crash: “YOLO”

Why Technical Founders Win

Inside the Seed Funding Slowdown

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This platform lets me diversify my real estate investments so I’m not too exposed to any one market. I’ve invested since 2018 with great returns.

More on Fundrise in this post.

If you decide to invest in Fundrise, you can use this link to get $100 in free bonus shares!

Misfits Market

I’ve used Misfits for years, and it never disappoints! Every fruit and vegetable is organic, super fresh, and packed with flavor!

I wrote a detailed review of Misfits here.

Use this link to sign up and you’ll save $15 on your first order. 

Photo: Roelof Botha “509307017DH00078_TechCrunch” by TechCrunch is licensed under CC BY 2.0.

Inside the Seed Funding Slowdown

Every morning for the last couple of months, I see the same thing: fewer deals in my inbox. So it’s no surprise that new data from Pitchbook show a drop in seed funding for the second quarter:


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From an analysis of the data that just came out in The Wall Street Journal:

Even funding for seed-stage deals, often the first source of outside financing for companies still developing their products, has taken a hit. U.S. deal volume dropped 11% to $3.9 billion in the second quarter compared with the year-earlier period, the first such quarterly drop on a year-over-year basis in almost two years, according to data from PitchBook.

“The seed and Series A funding environment is the toughest I’ve ever seen in my career managing a fund,” said Jeff Morris Jr., who manages a crypto-focused early-stage fund called Chapter One. “It will be painful in the short-term.”

Remember there’s a big lag in this data. Even in the boom times, a round could take 2 or 3 months to close.

Now, I often see deals sitting out there for 4 months or more. So we won’t see the full extent of the slowdown for another quarter at least.

That’s probably why Pitchbook shows an increase in seed valuations. Deals in the market today are priced lower.

I’m seeing around a 30% drop in seed stage valuations. The typical seed round is at $8-12 million post-money.

These valuations are for strong companies with rapid revenue growth. They often have $250,000 or more in annual revenue.

Those companies might have commanded $20 million or more last year.

In this environment, founders are changing their focus. From The Wall Street Journal:

Amid the chilled environment, investors say even the youngest startups are now being expected to demonstrate they have a clear path to generating revenue and profits.

I see portfolio companies of mine retooling to focus on revenue. They know that user growth alone won’t cut it anymore.

They’re also changing their fundraising approach:

Some seed startups are already struggling to raise Series A rounds, an investment stage where investors typically expect businesses to show clear signs of traction among customers. Many of these companies are now raising extension rounds, capital usually offered from existing investors at the same price as the last round, according to Ms. Achadjian and other venture capitalists.

I see some of my companies doing this, even strong ones. But unless there’s a new investor coming in to price the round higher, I usually stand pat.

I want the startup’s progress to be validated in the market before doubling down.

One interesting nugget in the report: NYC is booming. The Bay Area has done 1,692 deals this year to NYC’s 1,156.

The Bay Area’s share of funding remains much higher. But this likely reflects big checks going into late stage companies.

A decade ago, you had to be in the Bay to create a major startup. Today’s late stage companies were founded during that time.

Now, the market is more distributed. I think you’ll see the New York area catch up as our companies mature.

In all, the Pitchbook report is concerning but not disastrous. If you’re focused on signing up customers and making them happy, you’ll do great!

What are you seeing in today’s funding environment? Leave a comment at the bottom and let me know!

More on tech:

The Top 5 Things I’ve Learned from Angel Investing

Twilight of the Quick Delivery Startups

Did LinkedIn Just Build the Future of Work?

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More on Fundrise in this post.

If you decide to invest in Fundrise, you can use this link to get $100 in free bonus shares!

Misfits Market

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I wrote a detailed review of Misfits here.

Use this link to sign up and you’ll save $15 on your first order. 

Photo: “WHOA Stop Sign” by Lynn Friedman is licensed under CC BY-NC-ND 2.0.

A Special Weekend in Stokes State Forest

I walked up the cracked country road, wildflowers on either side. The birds sang and a rustle in the bushes made me turn my head.

A chipmunk! The little grey man stood still, awaiting my next move.

I tried to get a picture, but he was too fast!

This weekend I had the joy of visiting Stokes State Forest in northwestern New Jersey. Our state may be known for chemical plants and garbage dumps, but in these verdant woods, you’d never know it.


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The land undulates gently, slowly rising into broad, thickly wooded mountains. Tucked away in that woods was our campsite.

I returned to our temporary homestead after my stroll, dropping into my lawn chair with a groan. Burgers sizzled on the grill.

After a wonderful dinner and many laughs with friends, I retired to my tent on the edge of the forest. There’s something peaceful about making your bed in nature.

Stokes State Forest has excellent camping facilities that I’d recommend to anyone.

There are real bathrooms nearby, and they’re actually clean! The dispensers always have soap, a rare amenity in the woods.

A short drive away were the showers, and I felt like a new man after lathering up there on Saturday!

The campsites themselves are spacious and provide a good distance between you and other campers. But the water might be the best thing of all!

Stokes has an artesian well that provides some of the best-tasting mineral water you’ll ever drink! Locals who aren’t even camping drive into the forest to fill dozens of plastic bottles from this pristine spring.

When we’re camping, my friends and I don’t have to worry about getting home. Home is a tent just a few feet away!

There is no other time in this hectic modern world where I get to spend days at a time with some of my favorite people. That’s why camping is special.

If you’ve never camped, give it a try! Stokes is just over an hour from New York City and its natural beauty is more than worth the trip!

What are some of your favorite experiences in nature? Leave a comment at the bottom and let me know!

More on the outdoors:

How Camping Is Improving My Life

Pine Barrens Glamping in Brendan Byrne State Forest

My Camping Essentials: The Basics, The Wishlist, And The Things I Never Thought I’d Need But Can’t Live Without

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Fundrise

This platform lets me diversify my real estate investments so I’m not too exposed to any one market. I’ve invested since 2018 with great returns.

More on Fundrise in this post.

If you decide to invest in Fundrise, you can use this link to get $100 in free bonus shares!

Misfits Market

I’ve used Misfits for years, and it never disappoints! Every fruit and vegetable is organic, super fresh, and packed with flavor!

I wrote a detailed review of Misfits here.

Use this link to sign up and you’ll save $15 on your first order. 

Talking Startups and Today’s Fundraising Pullback

Hey everyone! 👋 Hope your Monday is going great.

I gave a talk at the Starta Accelerator in NYC last week. It was a lot of fun!

I talk about how the venture capital market works, my investing approach, and today’s pullback in fundraising. And a lot more!

Here are some interesting parts:

9:06: When I invest without traction, and David Sack’s latest startup, Callin.

20:01: How long I take to make a decision to invest

23:11: Why Jason Calacanis’s syndicate is the best one out there

29:07: Fundraising in a tougher environment for startups

34:09: Conspiracy theories on Peloton and Sex and the City’s Mr. Big. 🙂

41:02: Why investors BS you

45:21: How I help the startups I invest in

52:37: Jason’s book Angel and other great books on venture capital and startups

59:00: Why single founders are sometimes ruled out by investors, and why they shouldn’t be.

What information here was most useful to you? What did I miss?

Leave a comment at the bottom and let me know!

Have a great week!

More on tech:

Why Investors BS You

Inside Today’s Early Stage Venture Market

The Burn Multiple: What Is It, and What Can It Do for You?

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Fundrise

This platform lets me diversify my real estate investments so I’m not too exposed to any one market. I’ve invested since 2018 with great returns.

More on Fundrise in this post.

If you decide to invest in Fundrise, you can use this link to get $100 in free bonus shares!

Misfits Market

I’ve used Misfits for years, and it never disappoints! Every fruit and vegetable is organic, super fresh, and packed with flavor!

I wrote a detailed review of Misfits here.

Use this link to sign up and you’ll save $15 on your first order.