Tag Archives: Writing

Talking About Today’s Startup Market on The Accelerator Podcast

I had the pleasure of chatting with angel investor Michael Conniff on his The Accelerator podcast recently! We talk about how to find a great startup to invest in, some of my recent investments, and the robot pizza future.

I’ve provided some links to key parts below. Enjoy!

3:28: What I look for in a startup

4:50: The technique for judging startups quickly that I learned from Jason Calacanis

6:31: Why I like SaaS

7:00: Problems with D2C companies

9:00: Why I invested in VADE, which is changing parking forever

13:29: My recent investment in Fathom, which is letting us search podcasts the way we do text

15:52: Why I invested in Capbase, the best way to start your start-up

19:17: Will robots make our pizza in the future? 🍕

22:35: Why I started this blog

25:06: What sectors I invest in

What did you like about the podcast? What did we miss?

And would you like to see more podcast content like this? Leave a comment at the bottom and let me know!

More on tech:

Talking Startups and Today’s Fundraising Pullback

Why Investors BS You

Robot Pizzas and the Future of Fast Food

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Misfits Market

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Startups’ Secret Marketing Weapon: Blogging

For startups, customer acquisition ain’t what it used to be.

Apple effectively ended ad targeting last year. Google plans to do something similar in 2023.

Without targeting, you could be advertising a US woman’s underwear brand to men in Germany. Those precious marketing dollars go…poof.

But some startups have found a secret weapon. Hint: you’re reading one right now.

Blogging for Customer Acquisition

Every day, your potential customers are searching Google to find solutions to their problems. You can help solve their immediate problem, while subtly directing them toward your service.

Let’s look at a startup with an excellent blog: Capbase. (I’m a small investor in the company.)

Capbase makes software to incorporate, manage your cap table (list of company owners), handle employee stock options and a lot more.


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Capbase’s potential customer may be a new founder who isn’t sure how to get started. How do I incorporate, or pitch investors?

So the company wrote an excellent article on the do’s and don’ts of investor pitches. This helps solve a problem a new founder is likely to have.

At the same time, Capbase subtly introduces them to its software. This platform can solve the problems they’ll have in the near future, like incorporating and issuing stock options.

Keeping it Fresh

Notice that Capbase doesn’t just have a bunch of text posts by a single author. It has a mix of authors with different perspectives, and even includes podcasts to keep things interesting.

So how can you come up with topics?

Think about problems your potential customers might be having. You can even interview current customers to find out.

Or if your startup is solving a problem you’ve had yourself, draw inspiration from your own life!

Evergreen topics are best. Provide content that will be useful years from now, rather than topical commentary that will be outdated in days.

This helps you capture traffic in the long term.

Keeping it Consistent

You should publish articles on the same days, regularly. If every day is too much, try Tuesday and Thursday, for example.

The key is consistent new content.

Readers like it. So do Google search algorithms.

Wrap Up

Online ads are not as well targeted as they once were, and are only likely to get worse. Meanwhile, a search shows user intent.

If I search “how to pitch investors,” I’m probably a startup founder at the early stage. So, I’m an ideal Capbase customer.

If I search “how to meditate,” I’m already interested in meditation. Perfect time for an app like Calm to slide in and give me some tips, while also making me aware of their product.

A company blog can deliver more customers than online ads while costing far less. Master it and stop handing your money to trillion dollar corporations that provide little in return.


Do you have a company blog?

If so, what have you learned from writing it? If not, why not?

Let me know in the comments at the bottom!

More on tech:

How to Write a Deal Memo

How to Ace a 3 Minute Pitch

The Lean Startup

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Photo: “Kendra” by c.a.s.e.y is marked with CC BY-NC-ND 2.0.

If you found this post interesting, please share it on Twitter/Reddit/etc. This helps more people find the blog! 

Save Money on Stuff I Use:

Fundrise

This platform lets me diversify my real estate investments so I’m not too exposed to any one market. I’ve invested since 2018 and returns have been great so far.

More on Fundrise in this post.

If you decide to invest in Fundrise, you can use this link to get your management fees waived for 90 days

Misfits Market

My wife and I have gotten organic produce shipped to our house by Misfits for over a year. It’s never once disappointed me.

Every fruit and vegetable is super fresh and packed with flavor.

I thought radishes were cold, tasteless little lumps at salad bars until I tried theirs! They’re peppery, colorful and crunchy!

I wrote a detailed review of Misfits here.

Use this link to sign up and you’ll save $15 on your first order.