As a teenager, Kamil Sattar knew he wanted to work in business. But he dropped out of his college’s business program during his second year when he said he realized, “I wasn’t actually learning how to do business. I was learning how to work for someone else’s business and make them money.”

His online store has pulled in $1.7 million in revenue this year alone. Sattar sells products online that he sources from manufacturers. Another company holds and ships the actual items. This is called drop shipping.

Offshoring separated manufacturing from distribution and marketing. What drop shipping is doing is separating distribution and marketing. Sattar excels in promoting products and running the online store. With drop shipping, he can do just those functions and leave the manufacturing and distribution to specialists:

Drop shippers use wholesale marketplaces like AliExpress, which is owned by Alibaba, China’s largest e-commerce site. AliExpress sells every category of goods, from apparel to luggage and yoga mats, for shockingly cheap prices. Drop shippers then identify products they think will be of interest to consumers. Once they find a product, they advertise it on platforms like Facebook and Instagram with high-quality photos and video, and if a customer bites, they handle getting the product from the supplier to the customer.

This market is growing like a weed. Drop shippers clocked $102 billion in sales in 2018 and the growth rate through 2025 is projected at 29% a year, leaving physical retail in the dust.

This makes me wonder what other aspects of the retailing experience will be unbundled and done by specialists in the future. Perhaps one company does the online promotion while another focuses on maintaining a usable, scalable website?

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