Do you have a list of customers or prospects you want to monitor news for? Here’s how to build an easy automation with Grok Projects…

For me, my founders are my customers. And since I’ve got 42 investments now, it’s hard to keep track of what’s going on with all of them! 

So I made a little tool to find those big news stories and launch announcements…

The setup is simple. I told Grok Projects to pull news stories from the last 90 days for each company and put them in a bulleted list with links. 

I pasted in a list of my investments from a spreadsheet. You could even have Grok look to a live spreadsheet on Google Drive if you like.

Let’s see what Grok can do! 

Grok did a nice job of finding interesting stories about my portfolio companies. It picked up a Forbes interview with Ali from Micro1 that I missed!

In one instance, Grok returned stories from a startup with a similar name. To avoid this, try giving Grok the website of each company so it knows the exact company to target.

This tool could be great for monitoring news about companies in your sales pipeline. 

If one of them raises a huge round of funding, it’ll show up here. That could make them an enticing sales prospect.

Any task that involves repetitive Googling is now something we can automate in minutes.

Try setting up an agent that looks for news stories on your customers or top sales prospects. You might be surprised what you find! 

More from the blog: 

Gemini Drops Its Fastest, Cheapest Models Ever — Time to Cut Your Token Costs?

I Built a Meeting Prep Agent That Saves Me 30 Minutes a Day — Here’s How You Can Use It Too

How I Built a Slick Landing Page in 28 Seconds with Grok 4.5, Elon’s New Coding Agent

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