Ever feel lost on how to improve your product? Here are three ways to get the customer feedback you need…

1. Send an Amazon Gift Card. Customers are busy. Getting them to respond to your messages is hard.
   
   But there’s nothing wrong with a little bribery!
   
   If you offer folks a $50 Amazon gift card for a 15 minute feedback call, you’d be surprised how many people will do it.
   
   Be sure that you put the offer right in the email subject line so they’ll see it.
   
2. Ask for Feedback Inside the Product. Why not meet your customers where they already are: inside your product?
   
   Put a little link inside it that lets them offer feedback. Pop-ups are annoying — just put the link on the side or bottom of the screen.
   
   Just let them type free text. Don’t make them answer a long survey.
   
3. Send Some Swag. If you have their address, why not send them a little company swag?
   
   Make sure it’s something high quality that they’ll actually want to use. A well-made coffee mug, a butter soft hoodie, or a high quality hat.
   
   Make your logo discreet. You don’t want to turn people into a billboard.
   
   Inside the package, you can put your phone number. Tell them you’re really looking forward to hearing their thoughts about the product and you want to make it better for them.
   
   When you give someone a gift, they want to reciprocate. It’s human nature. 

Wrap-Up

Sending gift cards and swag to a few dozen customers will probably only cost you a couple thousand dollars. The feedback they give you could be worth millions.

Your existing customers have the secrets you need to get your company to the next level. You just need those customers to share them with you. 

If you have a little money kicking around, using it to get customer feedback is one of the best investments you can make.

How do you get feedback from customers?

More on tech: 

Three Easy UX Wins to Make Your Product Better

How to Make a Great AI Product: Oboe

Your Deck Probably Sucks. Here’s How to Fix It.

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