ChatGPT just released new shopping tools to help you find better deals online. But can they beat Google, the reigning champion? I tested both this morning to find out…

OpenAI’s update, released yesterday, gives you pictures and product reviews when you search for a product. It also gives you direct links to buy.

I’ve used various AI tools for online shopping before without much success. I always found better deals on Google.

Did ChatGPT finally nail it this time? I ran through 3 tests to determine a winner.

Round 1: Daddy Needs a New Pair of Shoes!

My Pumas are getting a little worn, and a friend of mine can’t stop raving about his New Balances. Intrigued, I decided to look for some deals.

The best ChatGPT can do is $90. That $40 pair is used, so I ignored those.

Google did a much better job, finding a $60 pair at Foot Locker. Google takes this round, hands down.

Round 2: Rocks Glasses for Francis the Klutz

I used to have half a dozen beautiful rocks glasses. They were great for an iced coffee or cold mugicha in the summer.

Alas, over the last few years, I’ve broken every single one. Can ChatGPT help?

ChatGPT gave me a choice of two responses this time. I liked the 2nd one better, particularly the set of 4 glasses. The price was right at $12, even if the shape is a little odd.

Google’s result was similar, but I liked the Acopa Memphis glasses better than ChatGPT’s options. And once again, Google’s results were cheaper.

I’m giving this round to Google as well.

Round 3: An Utterly Unnecessary Blender

I already have an awesome countertop blender. But being my bougie self, I kinda want an immersion blender as well.

After all, who can be bothered to transfer soup into another container? Oh, the horror!

Let’s see if ChatGPT can find me a deal…

ChatGPT finds some high quality options, but they’re expensive. I would only use this blender occasionally, so it doesn’t make sense to pay $150 for it.

Let’s see if Google can do better…

Google gives us a great result, with options all the way from $26 to $180. There’s something for everyone here, from a no-name Wal-Mart brand that would probably do the job to a high level commercial grade tool.

Google for the win!

Wrap-Up

Old school Google took 3/3. The results were higher quality, cheaper, and more useful. The interface was clean and intuitive, as opposed to ChatGPT’s weirdly crowded screen.

That said, shopping could be a great business for ChatGPT in time. Those product links can be monetized through an affiliate program.

Even more importantly, a better shopping experience keeps users on ChatGPT. You don’t want them scooting to Google or Perplexity whenever they need to buy something.

But so far, I wasn’t impressed with ChatGPT’s shopping tools. Sometimes, the old ways are best.

More on tech:

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DeepSeek vs. Gemini Deep Research: Which Model Is King?

Testing Alibaba’s New Qwen Model

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