Yesterday, I drove a car for the first time in 8 years. This Tesla Model Y was so awesome that it taught me a lot about product design.

I absolutely detest driving. One of the main reasons I live in the NYC area is so that I never have to get behind the wheel.

But on a camping trip this weekend, my friend was so excited about his new Model Y that I got curious…

Thoughtful Design

He opened the backdoor and showed me the interior. He’d bought the foam mattress that turns the back of the car into a bed.

“It’s more comfortable than the one I have at home!” he said. “I put the car on camp mode and it was 67 degrees all night. It only cost me 16 miles of range.”

Keep your heat on in a gas car and you’ll soon have a dead battery. But not on this electric spaceship.

“I charge it between 9am and 7am for half price,” my friend continued.

Immediately, I imagined having to leave the house every day at 9pm and plug the car in. Unless…

“Is there a way to have charging turn on at the right time?” I asked.

“Yep, it does that automatically,” he responded.

Wow, these guys truly thought of everything.

Word of Mouth Wins

Don’t want to leave your house to plug the car in? Schedule it in the app. Want to enjoy the woods without freezing solid? Put it on camp mode.

Tesla has taken every conceivable pain point and solved it, proactively.

And best of all, their salesman is unpaid!

There’s no ad Tesla could buy that would be as convincing as a friend telling you they love their new car.

But driving is believing. It was time to try this puppy out…

Taking It On the Road

I wasn’t sure I even remembered how to drive. So I had my buddy put the car in “Chill Mode.”

Slowly, tentatively, I creeped down an empty woods road…

I couldn’t believe how smoothly it accelerated. Instantly and silently, I went to whatever speed I wanted.

The visibility was incredible, unlike any other car I’ve driven. That made driving feel a lot safer.

My favorite feature was how it stops. All I had to do was take my foot off the gas…err…accelerator and the car rolled to a stop. No brake needed and no creeping.

Wrap-Up

Driving has always scared me a little. In a split second, things can go terribly wrong.

But even with an 8 year hiatus, I felt safer driving the Tesla than any car I’ve ever tried. I was also amazed at how every aspect was perfectly designed, from climate control to charging.

If Tesla can get someone like me behind the wheel, they must be doing something right!

So, am I going to buy one?

Since I live in a very walkable neighborhood where parking can be tough, it doesn’t make sense at the moment. But I can’t wait to tool around NYC in the new Cybercab!

Tesla shows us how to work backward from a great customer experience. They’ve anticipated every problem and solved it.

And because the customer experience is so good, Tesla owners are their best salesman.

Try to make an incredible experience for your customers, like Tesla does. If you can nail it, the marketing takes care of itself.

More on tech:

Your First Cybercab Ride

Using Grok 3 to Manage My Stock Portfolio

How DOGE Can Destroy All Opposition

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