If your product is easy to use, you’ll get more customers. Here are three simple tweaks to make your product better…

Make Sign-In Easy

Always offer Google and Apple sign-in options. If you make it easy for customers to sign in, more of them will complete the flow and become users. 

When an app makes me enter my email and create a password,  I often just close it and delete it. It’s too annoying and time-consuming. 

One startup I spoke with recently saw a huge lift in conversion once they included Google sign-in. Make your app easy to use, and more people will use it! 

Autofill 2FA Codes

If your app sends text messages to users with two-factor authentication codes, make sure you fill in the code for the user. Don’t make them click or type anything. 

Whenever an app grabs that 2FA code and inputs it for me, I think, “These guys know what they’re doing.” 

Like offering easier sign-in options, 2FA autofill makes your app easy to sign up for. Make it easy, and more people will sign up!

Make The Next Step Obvious

In many work flows, you know the user’s next step. Make it obvious!

Let’s say I need to input my address. After that, I need to click Next.

Make that Next button pop. Go with bright yellow on a black background, for example.

The user has no doubt what you want them to do – click this button! Customers love software that’s easy to navigate. 

Wrap-Up

You want people to use your product. So make it as easy as possible.

Cut the number of clicks. Cut the number of things I have to enter. Make it obvious what I’m supposed to do next.

Even some small usability tweaks can really increase conversion and usage. The more usable your product is, the faster you’ll grow!

More on tech: 

Should You Take a Low Ball Offer from a VC?

Your Deck Probably Sucks. Here’s How to Fix It.

Do Investors Take Forever to Get Back to You? Here’s What I’m Doing Differently.

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