Your pitch deck has one job: to get you an investor meeting. Here are three easy ways to make your deck better… 

1. Bigger Text. Make the text huge. I like at least a size 72 font with minimal text per slide.

Don’t forget that many of the people who invest in startups are older. Our eyes are getting weaker by the day.

Help us out! 

So many times, I’ve had to squint to make out text in a deck. When the print is hard to read, your message gets lost. 

2. Readable Color Scheme. Now you’ve got a nice, legible font size. Next, choose the right colors to make your deck easy to read. 

You wouldn’t believe the color combinations I’ve seen! Light gray on white. Pink on white. Very difficult to read. 

Choose a text color and background color that strongly contrast. I like white or bright yellow on black. A traditional black on white is also fine.

The exact colors you pick aren’t that important. It just needs to be very easy to read. 

Never let your message get lost due to bad formatting. 

3. Add a Demo Video. A demo is worth a thousand words. There’s nothing like seeing your product to help me understand why it’s valuable.

The best way to do this is to embed a YouTube video. YouTube works with most any browser, so investors should be able to see it easily.

Keep the video short, about a minute. You don’t have to show every feature, just the core value that your product provides. 

Wrap-Up

On any day, I might have 20 decks to look through. I need to flip through them quickly and find out what this company does.

When you make a good deck, you make my job easy. I’m grateful for it!

Big fonts, easily readable color schemes, and a little demo make it easy for me to see how special your company is. Never let your message get lost in illegible text or bad formatting.

Get these simple things right, and you’ll be that much closer to raising millions of dollars.

More on tech:

Why Short Decks Raise Millions

Your Deck Probably Sucks. Here’s How to Fix It.

The Perfect Pitch

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