While I was doing some Googling last week, a little box popped up. “Use generative AI?” I was skeptical…could it really compare to GPT-4?
But I had to give it a shot!
For the last few days, I’ve been running one query after another through the new Google Search Generative Experience (SGE). The results have been impressive.
But can Google compete with the AI heavyweight, GPT-4? To find out, I ran a series of head-to-head tests using the same prompts.
Let’s see how they do…
Round 1: Market Research
One of my favorite uses for GPT-4 is market research. This morning, I was researching the market for movers as preparation for a meeting with a startup in that area later this week.
I wanted to know how big the moving market is. Let’s ask GPT-4…

GPT-4 gives an excellent result, totaling residential and commercial moves. It even provides projections for the future.
Let’s try Google SGE…

Google doesn’t understand the question. Rather than give me stats about moving, it just shows stats about the residential real estate market in general.
The fact that a fifth of all the value of real estate in America is in California is an interesting stat, but it has 0 relevance to my question.
GPT-4 takes this round.
Round 2: Legal Research
Startups like Harvey are making huge inroads in legal research. So I turned to AI to answer a legal question of my own on inspection rights.

GPT-4 gives us a great answer, explaining how inspection rights work under Delaware law. Inspection rights let shareholders examine books and other business records, so long as its for a legitimate purpose.
Let’s see what Google has to say…

Google also gives an excellent response. It clearly explains what rights shareholders have in Delaware, and how they’re exercised.
We’ll call this round a tie. And wow….lawyers are in trouble.
Round 3: Technical Research
For the last few days, I’ve been researching an e-commerce software startup for potential investment. When I met with the founder, a term came up that I wanted to know more about: “headless e-commerce.”
Let’s see what GPT-4 can tell us…

GPT-4 gives a detailed explanation of how headless e-commerce works. It fills us in on all the key tools and explains the benefits in flexibility they provide.
On to Google SGE…

Google’s response gives a little bit better detail on why merchants use headless e-commerce architecture. It lets them provide a more flexible and better user experience.
But it gives us less detail on the actual tools they use to accomplish that. I’m going to call this round a tie as well.
Wrap-Up
Both Google SGE and GPT-4 do a great job of answering most questions. And for a company that was woefully behind a few months ago, Google’s showing is impressive.
But GPT-4 is still better. It understands my questions at a deeper level, and the information it provides is more relevant.
Google does have one huge advantage: distribution. Unlike OpenAI or Microsoft, Google can put it’s SGE in front of billions of people instantly.
Google could win the AI race, despite its late start.
Have you tried Google SGE? What do you think?
Leave a comment and let us know!
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