Most decks suck. Here’s how to get it right and raise millions of dollars…
Bad decks all have the same problems.
They’re vague. They’re wordy. Or both.
Do the opposite. Be clear. Be brief.
Here are some Do’s and Don’ts to follow…
Do:
- State in one, clear sentence exactly what you do. No jargon. No agentic. No democratizing. What do you actually do?
- Present just 1 idea per slide.
- Cover key points: Vision (one sentence), Team, Traction (revenue, etc.), Ask (how much you’re raising).
- Watch the pitch that Dan Siroker used to raise $12 million. His pitch for Rewind AI (now Limitless) is one of the best I’ve ever seen. Make your deck and pitch like his.
- Use YC’s deck template. It’s clear, clean, and simple. There’s a reason YC is the best in the business. You’ll see a lot of similarities to what Dan did — both are clear and concise.
Don’t:
- Go above 12 slides. 8-12 will do nicely.
- Present more than 1 thought per slide. If you’re pitching Uber, “Taxis suck” could be a single slide.
- Use tiny text. Instead, make the text huge. I like 100 pt or higher (seriously). Since you’re sticking to 1 thought per slide, you can go big on font. This makes it easy to flip through, which is what investors do.
- Crowd slides with text or graphics. Again, one thought, one slide.
- Use fancy designs. Simple and minimal works great. I’m a fan of white text on a black background.
- Try to convey everything about your company in a deck. A deck is useful for two things: 1) Helping you get a meeting 2) Guiding you during the meeting. A few brief slides is all you need to accomplish these goals.
Wrap-Up
This post may sound a little harsh. I don’t mean to be a jerk.
I just want you to raise more money!
Happy talk from me won’t get you there. Clear, blunt instruction will.
If you struggle with wordiness, I feel ya! I was an English major…how could I not be wordy?
But I’m determined to improve. And you can improve too.
Make your deck clear and concise. Then, message me and tell me how many millions you raised!
More on tech:
How to Tell If Investors Are Really Interested
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