
“I ended up putting $10 million into SolarCity, $70 million into Tesla, and $100 million into SpaceX. I literally had to borrow money for rent. It was a close call.”
Elon Musk
Elon Musk is the world’s richest man. But in 2008, he was almost broke.
Both Tesla and SpaceX were on the brink of bankruptcy. Elon could’ve lost everything.
But with countless hours of hard work, Elon made Tesla and SpaceX into some of the most successful companies ever.
Elon’s approach to risk was one of the biggest lessons I learned from The Book of Elon, an excellent new book by Eric Jorgenson.
Here are three lessons from Elon you can use in your work….
1. Take Risks. Most of us avoid risk, afraid to lose what we have.
Elon leans into risk.
“Go do it. Just go out there and do it. People are far too afraid to try. Fear is the biggest reason for failure. Don’t be afraid to fail. Just go.” – Elon Musk
Elon took every cent he made from selling PayPal and put it into SolarCity, Tesla and SpaceX. He never let fear hold him back.
Reading this book got me thinking about what I really want and how fear might be stopping me.
2. How to Spot Talent. Elon spots talent by looking for evidence of exceptional ability.
“When hiring, I look for evidence of exceptional ability, or at least exceptional aspiration.” – Elon Musk
He asks interviewees about difficult situations they’ve overcome. These stories help show who has the most perseverance.
Whether it’s Elon hiring for SpaceX or me trying to find the next great founder, we’re both looking for talent.
When I meet founders, I’m going to start asking them about difficult problems they’ve overcome. I also want to hear about the accomplishments they’re most proud of.
3. The Power of Reading. Elon is a huge reader. As a child, he devoured the Encyclopedia Britannica, learning a little bit about a lot of fields.
No wonder that today, he can range across aerospace, AI, and neuroscience.
“I encourage you to read a lot of books. Just read. Try to ingest as much information as you can.” – Elon Musk
Another idol of mine, Warren Buffett, gives the exact same advice.
Breaking away from screens isn’t easy! Sometimes, a change of scenery helps.
I was able to get a lot of reading done on my recent trip to Japan. That’s one of my favorite things about vacations: catching up on books!
Wrap-Up
Elon is the greatest entrepreneur on earth that’s still in the game. He does whatever it takes to achieve his goals.
We can’t all be Elon.
But we can all be better versions of ourselves. We can take more risks, get better at spotting talent, and read instead of scrolling.
What have you learned from Elon Musk?
More on tech:
Elon Musk (Part 1): Overcoming the Odds
Grok Companions — Elon’s AI Girlfriend?
Inside Japan’s Startup Boom: Elite Engineers, Exploding Revenue, and Almost No Funding
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