Most startups I meet are slinging ugly products. No more excuses! Here’s how to use Google Stitch to produce a beautiful design in minutes…
Google recently dropped Stitch, its new AI design tool. Just talk to Stitch and it will produce any app design you want, for free.
This morning I used Google Stitch to prototype an app for angel investors. Let me show you what this thing can do!
My New App: The Startup Sleuth
For each new startup I meet, I do about 20 minutes of research. What are the founders’ backgrounds? What traction does the company have?
If AI could speed that up for me, it would be a huge productivity boost.
Here’s the prompt I gave Stitch:
“Make an app to help angel investors research a startup. I should be able to upload the deck and also include links to any web pages that I want. I want the app’s design to be minimalist. I want it to be dark mode.”
It’s Alive!
Stitch asked me to approve its first design. I liked it, but I asked Stitch to make all the fonts serif. I find that a lot easier to read.
The interface was a little confusing. I had to scroll down to find new iterations, and there were various text boxes with unclear uses. New iterations popped up in random spots, sometimes below the prior one, sometimes alongside.


But after a few more tries, I finally nailed it!
Stitch did a great job of covering the basics, like the amount the startup has raised and its current traction.
The complete design is pretty. The screens are clean and readable. Stitch even included some cool elements I didn’t expect, like a black and white caricature of the founder.
As I designed the app, I used Wispr Flow to talk to Google Stitch. Speaking to my computer rather than writing code — that’s revolutionary.
Wrap-Up
My Stitch app had better design than 95% of the startups I see. There’s no excuse for ugly software anymore.
A top human designer is still better than Stitch. But for a cash-strapped startup, Stitch is more than adequate.
See if you can improve your app’s look and feel with Stitch. Pretty software makes people happy. It also inspires trust.
Up your design game, and I guarantee you it will pay off!
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