
“Who is Francis, and why is he in my DM’s?” I’m not waiting around for the next unicorn to fall in my lap. So you might be getting a message from me soon…
Investing in one of the Top Engineers at SpaceX
Last fall, I saw something wild: a former SpaceX engineer was 3D printing houses.
Top notch founder, ambitious vision: where do I sign up?
So I messaged the founder, Nick, on OpenVC. Within a few days, I was wiring money for his startup, Verustruct.
Nick didn’t know who I am. Had I waited for him to contact me, I’d still be waiting.
Being proactive got me into the Verustruct deal. And it’s becoming a pattern.
Almost Half My Deals Are Coming from Outbound
In 4 of my last 10 investments, I contacted the founder first. Outbound now accounts for almost half my deals.
I still look carefully at incoming messages. Just a couple of weeks ago, I invested in a founder who cold messaged me on X.
But waiting around for the right cold message is a losing strategy.
Never Automated, Always Personal
I use absolutely no automation on my outbound messages.
I love automating stuff with AI. But certain things have to stay personal.
If I’m spamming AI slop messages to every founder in town, why should they reply?
I only message the best founders working on the most exciting things. I tell them why I think their startup is awesome, explain who I am, and ask to meet.
Every message is individualized. I never send the same message twice.
My reply rate is very high — over 50%. Pretty solid for cold outbound!
The Best VC’s on Earth Do Outbound
Outbound is especially important for a small fry like me. But even the biggest VC’s do outbound.
Jim Goetz of Sequoia repeatedly cold messaged Jan Koum trying to get a check into WhatsApp. After months of unreturned messages, Jan finally agreed to meet with him — maybe just to make the messages stop.
Jim’s persistence paid off. When Facebook acquired WhatsApp, Sequoia made $3 billion.
Wrap-Up
I write $10,000 first checks. So why would the greatest founders in the entire world come to me?
I need to go to them.
I pick founders working on the biggest problems. I shoot them a DM and hope for the best.
If you’re a founder, take a close look at your messages. If you hear from someone claiming to be an investor, don’t assume it’s a scam.
Look him up. If he’s legit, consider meeting him.
The key to closing your round could be sitting at the bottom of your inbox.
More on tech:
Are You Pre-Revenue? Here are 5 Signs Your Startup Is On the Right Track.
You Finally Closed Your Funding Round — Time to Panic?
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