
A founder on Reddit is trying to raise money. But he’s getting nowhere. Time to outsource?
Here’s why that’s a terrible idea…
Investors Only Want to Hear From You
Investors only want to hear from the founder. You set the company’s direction. You have the necessary information.
You’re who I need to talk to.
I don’t care whether you’re raising from angels or the biggest VCs. You need to contact them directly.
You Cannot Outsource or Delegate Fundraising
If you hire an outside fundraiser to help you, that shows me that you don’t know how fundraising works. It also shows you’re not confident in sales.
Those are two bad signs.
You can’t delegate fundraising either.
You can’t have your assistant do it. You can’t have some investor relations persons do it.
Outsourced Fundraising Is Often a Scam
There’s another reason not to outsource your fundraising. Outside “fundraising experts” are often a scam.
They promise you a bunch of intros. They charge you a ton of money.
But they don’t deliver.
Don’t allow yourself to be scammed. Do the work on your own.
What To Do Instead
“But Francis, I’m not getting anywhere fundraising on my own! No one even returns my messages.”
I can practically hear the founder on Reddit saying this.
He has a point. If he’s not succeeding on his own and he can’t outsource, what is he supposed to do?
First, start with making sure you’re fundable. Your startup should check these boxes:
- Builder founders
- Launched product
- Couple of paying customers
Next, build a fundraising funnel.
Contact 200 investors who invest in your region, market, and stage. OpenVC can help you build this investor list.
Follow these steps and you should get plenty of meetings.
When Outside Help Is Okay
There are two acceptable forms of outside help:
- Intros from fellow founders
- Intros from your investors
Know other founders who have raised venture capital? Ask for intros to their investors.
If Ali at Micro1, the most successful founder I’ve ever backed, introduced me to someone, I would meet with them immediately. I would cancel everything else on my calendar.
Once you’ve managed to pull in a few checks, those investors can also introduce you to more investors.
Say you pull in a single angel check for just $1,000. Not a lot of money, right?
But that person could introduce you to other angels and VCs.
Wrap-Up
When you’re failing, it’s tempting to throw up your hands.
“I can’t do this. I need someone to do it for me!”
That just won’t work with fundraising.
Investors need to know your vision for the company. They can only get that from you!
Get your startup into a place where you’re fundable. Then, start pitching tons of investors.
This is a job only you can do.
More from the blog:
I’ve Seen Thousands of Founder Pitches. These 5 Mistakes Keep Showing Up.
Fundraising Friction is Killing Your Round – Here’s How to Remove It
You Finally Closed Your Funding Round — Time to Panic?
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