
Yesterday, a founder nailed a cold message in just 38 words. I put him on my calendar first thing the next morning. Here’s why short messages win…
Investor Time Is Very Limited
You only have 60 seconds to make an impression.
Investors, big or small, get tons of inbound. I look at a couple thousand deals a year.
I simply cannot spend very long looking at most deals.
That founder who sent me the 38-word message? I put him on the calendar first thing.
The guy who writes me a novel? Probably not going to get the response he wants.
Writing a Brief Cold Message That Actually Converts
A good cold message looks like this:
- One sentence vision
- Team info
- Traction
Here’s a fictional example:
“I’m Jim, founder of Megastartup. I built my last startup to $5 million in annual revenue.
Megastartup combines every YC company into one startup and automate it with agents.
We’re at $100k ARR.”
Why This Message Will Get You Meetings
See how short that was? Just 33 words.
I just timed how long it took me to read it aloud: just 11 seconds. You can hold someone’s attention for 11 seconds, even these days.
In that short moment, you’ve shown you have a strong background. You’ve clearly communicated what you’re doing. And you’ve shown traction.
This should be enough to get you a lot of meetings.
Long Messages Get Deleted
What if I had written a cold message that goes on for four paragraphs and a couple of hundred words?
The investor sees that wall of text and hits delete. There’s 75 other emails in his inbox.
Your longer message didn’t make a better impression. It made no impression at all.
Cut your message to the bone. I want to see 50 words, tops.
What’s True of Cold Messages Is True of Decks
So you’ve cut the fat from your cold message. But are you still sending investors a deck with 42 slides?
Then you’re doing it wrong.
Seven slides. That’s it.
- Title
- One sentence vision
- Team
- Traction
- Market size
- Competitors
- Ask
Each slide should have just one or two sentences. Make the text enormous and easy to read.
People flip through pitch decks. You want to enable that.
Wrap-Up
A lot of the problems founders have in fundraising come down to this: they think investors spend hours pouring over their message and deck.
We don’t. You get a minute, maybe two.
In those brief moments, we decide whether it’s worth meeting you. Give us some compelling facts, fast!
Cut your cold message. Throw out your deck.
And watch the number of investor meetings you get go through the roof.
More on tech:
Fundraising Friction is Killing Your Round – Here’s How to Remove It
AI Agent Hype Meets Reality: The Product Doesn’t Work (And Churn Is Coming)
No, You’re Not Getting a $250k Angel Check — Here’s Why
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