
Here are some words I see in startup pitches that make me gag…
- Democratizing. We’re not starting a political movement.
- Revolutionary. The more you insist you are, the more I suspect you’re not.
- Award Winning. No one cares.
- Disruptive. Every startup should disrupt the way things are done.
- Leverage. “Use” is a better substitute in most cases.
- Solution. Also known as a product.
- Agentic. Unless you actually have an AI acting on its own, skip this buzzword.
- 100 Years Combined Experience. You don’t need to add up everybody’s experience. It’s meaningless.
- Vertically Integrated. More gobbledygook.
What do all these terms have in common? They’re meaningless.
If I tell you “I have an award winning agentic solution to democratize and disrupt accounting,” I haven’t told you a darn thing.
Instead, say “my product files your taxes in 10 seconds using AI.” Now I understand what you actually do!
Investors have seen thousands of pitches. Our BS detectors are exquisitely tuned.
Send an investor your deck, and they’ll spend a minute or two with it. You want that deck to give them as much useful information as possible. Buzzwords get in the way.
Say you actually get a meeting. You have 20 to 30 minutes.
If you waste time spouting buzzwords, you’re not conveying the information the investor needs. And you’re not going to get a check.
Use very simple language. Focus on what actually matters: team, customers, and product.
If you stick to the facts, your odds of raising money will go way up!
More on tech:
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Making an Investor Demo That Raises Millions
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