
I’ve done over 1000 founder meetings. I use 4 techniques in every call. Try them in your own meetings, and watch your results improve…
1. Be well prepared. “So, remind me how we got connected?” Whenever someone starts a meeting this way, all the energy goes out of the conversation.
You can’t have a great call if you don’t know who you’re talking to.
I have an agent that does my prep for me. It goes through my inbox and searches the internet for information about the person. Then it collates all of this into a summary.
I have pasted the skill.md file into this blog post. Feel free to steal it!
2. Don’t talk too much. If you’re doing all the talking and you think the meeting’s going well, I guarantee you’re wrong.
The other person is sitting there, smiling politely, wondering when this ear beating will end.
I use Fathom to track how much I talk. Periodically during the meeting, it pops up a little window that says 10%, 40%, etc.
My best meetings happen when I talk at most 40% of the time. When I see that creeping up toward 50% and beyond, I know to shut up.
“Show up and throw up” is the worst sales technique there is. Every meeting should be a conversation.
3. Let the silence do the work. When I ask a question, sometimes a founder doesn’t respond right away. I never jump in and try to answer it.
Instead, I let the silence do the work.
Give them time to think. Show them you really want to hear their answer.
Yesterday, I met with an outstanding founder who has a stutter. Being quiet while he forms sentences was especially important.
4. Repeat key points in your own words. “I’m going to put the vision for ABC Corp. into one sentence in my own words. Tell me where I’m wrong, and we’ll see if I understand.”
If you’ve ever met with me, you know that’s one of the first things I say.
Just because you think you understand doesn’t mean you do.
Rephrase key points in your own words. Ask them to confirm.
You’re making sure you fully understand. You’re also showing you really care about what they’re saying.
That goes a long way to building a relationship!
Wrap-Up
Whether you’re an investor meeting founders, a founder pitching VCs, or anybody selling anything, you can use these 4 techniques.
If you do them consistently, you will make more sales.
Rookies “show up and throw up.” Veterans have a real conversation.
Try using my 4 techniques in your next meeting. Then leave a comment and let me know how it went!
More from the blog:
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