
I’m about to write my biggest angel check ever. I’ll be investing in the fastest growing startup I’ve ever seen.
How do I get access? Simple: be helpful.
Helping A Top Startup Raise Their Next Round
We’ll call this company ABC Corp. I invested in ABC’s seed round, when they were doing $1 million ARR.
ABC has scaled to $100 million ARR faster than any company in history. So naturally, I want to invest more!
And I’m in luck…they’re about to raise a huge new round.
I’ve introduced ABC to nine different venture firms to fill out their round. After I made those intros, I sent the founder a little note.
“Would love to invest $50k in the new round!”
It’s the biggest check I’ve ever written, but it’s still tiny. In terms of dollars and cents, the founder has zero reason to accept this money.
But he’s taking it! We should be signing the papers soon.
I got this access because I worked hard to help him. And he knows I can help more in the future.
Being an Early Cheerleader Pays Dividends
Intros aren’t the only way to help a startup. Sometimes just being a cheerleader makes a real difference.
Take XYZ Corp, another of my most successful investments. I made sure to give a very positive, specific response to every update they’ve ever sent.
The founder put those responses into the company Slack. It hyped everyone up!
People see XYZ today and they only see success. But it took a ton of hard work.
When you’re grinding away with no guarantee it’ll pay off, having someone to cheer you on helps.
I also helped by being one of the first testers of their new product. I was blown away by how powerful it was!
Helping with testing and moral support was fun. It also gave me unusual access.
Little old Francis was able to slide $45,000 into their recent funding round, which was dominated by huge venture firms.
Wrap-Up
If you make just a slight effort to help a founder, they’ll remember you.
Most investors do nothing. So it’s easy to stand out!
But helping founders goes way beyond money.
It’s a very long road to IPO. Most companies never make it.
We need to have some fun along the way! Helping a founder is one of the best ways to do that.
It just makes me feel all warm and gooey inside.
More from the blog:
I’ve Seen Thousands of Founder Pitches. These 5 Mistakes Keep Showing Up.
The Best Founders Take Time to Rest
Fundraising: The One Thing You Can’t Outsource
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