Elon just dropped Grok Imagine 1.5, his most powerful video model yet. Instead of hiring influencers and rigging cameras, I used Grok to create marketing videos out of nothing…
I tested the new model in 3 realistic startup marketing scenarios. Here’s what works and where Imagine still needs some polish…
Round #1: UGC-Style Marketing Videos, No Influencer Needed
Say you’re launching a new line of smoothies. You want to produce some UGC-style ads to show off your product.
Two years ago, you would’ve paid a gang of influencers. Today, startups are creating influencers out of thin air.
I had Grok make a video of an athletic girl showing off our new smoothie. Grok produced a decent video, but it doesn’t look as natural as I’d like.
Also, the maximum length is 12 seconds. That may be okay for TikTok or Reels, but it’s a little short.
I’m giving this round a B-.
Round #2: Making a Launch Video Without a Camera or Mic
Have you ever wanted to make your own buzzy launch video and get millions of views? Grok Imagine makes it easier than ever.
I could futz around with a fancy camera and mic setup. Or, I could just seed the prompt with a picture of me and have Grok do the rest.
I used my X profile pic and gave it a basic prompt to produce a launch video for an app. The video was realistic and engaging…maybe more engaging than I am in real life. 😂
Seeding the prompt with an image made a huge difference. The video was much more realistic.
The screens for the app are generic. No surprise there — I didn’t give it much specifics. Had I seeded the prompt with some screens from a real app, it would’ve come out even better.
For a short launch video, this works well. I’m giving Grok an A for this round.
Round #3: Product Concept Video, $0 Budget
You’re building a robot to sort packages. You want to show how awesome your robot will be when it’s finished!
But right now, your prototype is a janky mess of chips and wires. Can Grok help show everyone your vision?
I gave Grok a simple prompt, telling it to show a robot on wheels sorting packages. It came out with a great little video showing what the finished product could look like.
You can use videos like this in fundraising and recruitment. It helps get people excited about your startup!
Grok earns an A+ on this round.
Wrap-Up
Overall, Grok Imagine 1.5 earned a solid A-.
It did a great job of producing marketing videos for my imaginary startups, but the humans need a little more work to be realistic.
If you write your prompt carefully and seed it with images, Grok can produce awesome videos for $0 budget.
The next thing I want to see is longer-form video. We need videos of at least 2-3 minutes — well beyond the capabilities of any AI video generation model today.
Give the new Grok Imagine a try and get more eyeballs on your product!
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