
“I think you can scale to $1 billion ARR without adding any additional products.” That’s what a VC at a top firm told one of my companies recently.
He’s right.
Many early stage startups keep releasing one product after another. But if you’ve chosen your product and market well, you can scale a long way with just one.
Best of all, you have the advantage of focus.
Successful Startups Focus — Failed Startups Don’t
I see seed-stage startups doing 2, 3, 4, or even more products all the time. Whenever I see it, I shake my head.
“It’s hard enough to get one product right!” I say to myself.
Take another one of my most successful investments: Rilla. Rilla makes an AI coach for outside sales.
They’ve scaled one product to an $800 million valuation, and they’re not done yet.
Take Your Product to New Markets
If you want to expand your market, find more types of customers to sell to. That’s easier than creating a whole new product.
Rilla started by selling their sales coach to home services companies. If you have a sales consultation for a kitchen remodel, the rep might use Rilla.
Now they’re selling the same product to tons of new markets.
Home builders use Rilla to improve their meetings with prospective homebuyers. Home Depot is using it to serve their customers better.
All they did is take the same product and find more people who need it. If it works for a startup as big as Rilla, it’ll work for your early-stage company!
How Too Many Products Can Kill a Startup
Let’s look at the flip side: a seed-stage company with four different products.
You have four different types of users reporting problems. Instead of fixing bugs in one product, you’re fixing bugs in four.
What are the odds that you’re actually going to manage that effectively, especially with a tiny team?
10 times out of 10, you will get lapped by a startup that’s tightly focused on a single problem.
Wrap-Up
At the early stage, resources are limited. Pour all those resources into one product.
Make it as good as possibe. Get feedback from customers and improve it every day.
If you can do that, you might be the next billion dollar startup.
More from the blog:
My Three Early Favorites in YC F26
I’ve Seen Thousands of Founder Pitches. These 5 Mistakes Keep Showing Up.
From Cold DM to Wire in 5 Days: Why I Move Fast on Great Startups
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