Venture-backed startups have created virtually all of the net new jobs since 1977. Of the top 5 US companies by market cap, every single one raised venture capital.
Venture capital has a huge impact on the US economy, but few people understand how it works. In The Secrets of Sand Hill Road, Scott Kupor, Managing Partner of Andreessen Horowitz gives us his investing playbook.
Focus on the Market
“…the cardinal rule of VC investing: everything starts and ends with market size.”
A tiny fraction of companies give VC’s basically all their returns. To create a massive company that will make VC’s money, a startup has to be in a huge market.
After a little over two years investing in startups, my biggest lesson has been to focus on the market. A company building in a huge market at least has the chance to become something big.
Reputation Matters
“….the startup community is a small one, and many people are repeat players in the ecosystem…”
Scott finds most of his deals through his network. He has a great reputation as an investor, so good deals come to him.
But if an investor has a reputation for being dishonest or meddlesome, those good deals never reach his desk.
I try to be as helpful as I can to the companies I invest in. And when it doesn’t work out, I do my best to be supportive, rather than pointing fingers.
That’s partly just because I don’t want to be a jerk. But I’m also well aware that in every interaction, I am either building my reputation or ruining it.
Finding Deals
One area where I disagree with Scott is in his emphasis on warm intros.
I too make a lot of investments that way. But I don’t think we can count on the best founders to seek us out.
A great founder might not pitch Scott because he’s already met with Benchmark! And if that’s true for someone with Scott’s high profile, it’s doubly true for me.
That’s why I think contacting startups proactively is important, and do it regularly. The best startups won’t always find you.
How Angels and VC’s Work Together
VC’s like Scott and angels like me form a powerful symbiosis.
“Angel or seed investors are often an important source of referrals for VCs. It helps that they are upstream from the VC’s in that they are typically investing at an earlier stage than might a traditional VC. As a result, many VCs develop relationships with angel and seed investors, with whom they live in a symbiotic relationship in the venture world. Angel and seed investors have a direct interest in seeing the companies in which they have invested raise additional (and usually bigger) capital downstream from VCs, and the VCs are interested in a curated pipeline of interesting opportunities in which to invest.”
That’s why I love meeting VC’s, especially if they invest in the same areas as me. My companies need to raise more money in the future, and they can make it happen.
This is also great for VC’s like Scott. I meet tons of companies and show them the best ones, making their job a lot easier!
Wrap-Up
This book contains a wealth of information on the nitty gritty of venture capital. Scott explains all the ins and outs of term sheets, board formation, and a lot more.
That’s more detail than I can cover here. But if you want to know everything there is to know about raising money, this is the book for you.
My top takeaway as an investor is to shoot for the biggest outcomes. We can’t take down big game by aiming at pigeons.
A huge thanks to the wonderful Mash Kabir for sending me this excellent book! Check out his company, Sparrow, to take your startup’s marketing to the next level!
Have you read The Secrets of Sand Hill road? Do you plan to?
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Photo: Sand Hill Road, By Coolcaesar – Own work, CC BY-SA 4.0


















