Tremendous

An angel investor's take on life and business

  • Silence fell as the dim sum hit the table. All I could think was, “I need that dumpling.”

    This is Golden Unicorn, a dim sum restaurant in Manhattan’s Chinatown. Golden Unicorn has been serving up dim sum in an elegant, banquet setting since 1989.

    I dug into a delicate pork shu mai dumpling. How do they get the skin so thin and translucent?

    Next came beautiful steamed buns shaped like little piggies. Inside a smooth, sweet custard.

    Pigs symbolize prosperity and good luck in Chinese culture. And facing an incredible spread of dim sum, I was feeling pretty lucky myself.

    The pace at Golden Unicorn is relentless. Just as we began to make inroads on one dish, another two hit the table.

    Next: a delightfully greasy dumpling with a thick, doughy skin and a pork filling. I was going to just have one, but…

    At one point, I knocked my chopsticks on the floor.

    Within 2 seconds, a waitress appeared and took them. Another 3, and I had a fresh pair in my hands.

    This is a level of service you normally only see at extremely expensive restaurants. But at Golden Unicorn, everyone is treated like a king.

    Yet again, I turned the lazy Susan my way, trying not to do it so fast as to seem overeager. What is the proper speed?

    I heaped lo mein on my plate, adding a healthy pile of fried rice alongside. Double or nothin!

    The fried rice comes with delicious fresh peas. The noodles are springy, oily, and perfectly cooked.

    And don’t forget dessert!

    Tempting slices of melon appeared, alongside succulent grapes. Next were little sesame balls.

    “Hmm, I wonder what these are. But I don’t really need dessert — I’ve already eaten so much!

    Okay, maybe just one.

    Oh my God, these are so good! What is this?

    How about one more…

    Eh, I can always eat less tomorrow. Let’s have a third….”

    Somehow, I managed to cut myself off at three. Or at least, that’s the official story.

    These delectable little balls are called jian dui. They are made of dough and stuffed with red bean paste or, like the ones I had, lotus seed paste. Then, they’re coated in sesame seeds and deep fried.

    The result is a perfect combination of textures and flavors.

    The outside is crispy and fragrant with toasted sesame seeds. The inside is soft and sweet.

    If you haven’t had these little balls of wonder, you have to find some!

    Golden Unicorn is open 7 days a week until 10 or 11pm, depending on the day. Stop in for delicious dim sum in a homey, welcoming setting!

    Many thanks to LAUNCH for putting on this Dim Sum Demo Day! I look forward to coming back again soon to see more great startups and eat more delicious dim sum!

    What’s your favorite Chinese restaurant? Leave a comment and let us know!

    More on food:

    European Coffee Heaven at Two Crepes

    Miznon: The Professors of Pita

    Szechuan on the Hudson at Ke Ming

    Save Money on Stuff I Use:

    Fundrise

    This platform lets me diversify my real estate investments so I’m not too exposed to any one market. I’ve invested since 2018 with great returns.

    More on Fundrise in this post.

    If you decide to invest in Fundrise, you can use this link to get $100 in free bonus shares!

    Misfits Market

    I’ve used Misfits for years, and it never disappoints! Every fruit and vegetable is organic, super fresh, and packed with flavor!

    I wrote a detailed review of Misfits here.

    Use this link to sign up and you’ll save $15 on your first order. 

  • Most e-commerce merchants can’t afford huge teams of developers. Amazon can. So how do you compete? 

    By using Krepling! This cutting edge platform lets you integrate all your software tools easily, without code. 

    You can quickly add new languages, currencies, and payment methods. This lets you expand worldwide in a few clicks. 

    Krepling can also send customized e-mails and spot fraud. It’s so advanced it can even send an e-mail with a special discount code to anyone who browsed your “Gaming” page for more than a minute! 

    The founder, Liam, knows what e-commerce sellers need. He used to be one himself! 

    His team’s tenacity and obsession with customers really impressed me. I’m delighted to call Krepling my latest investment. 

    I want to see a future where the little guy can compete with Amazon and the rest of the big boys. Krepling is making that happen. 

    Check out Krepling and take your store to the next level!

    Do you run an e-commerce business? What challenges do you face?

    Leave a comment and let us know!

    If you enjoyed this post, subscribe for more like this!

    More on tech:

    Meet My Latest Investment: Micro1

    You Can’t Invest in the Next Uber — Unless This Law Changes

    I Worked for Epic — Bill Gurley Is 100% Right

    Save Money on Stuff I Use:

    Fundrise

    This platform lets me diversify my real estate investments so I’m not too exposed to any one market. I’ve invested since 2018 with great returns.

    More on Fundrise in this post.

    If you decide to invest in Fundrise, you can use this link to get $100 in free bonus shares!

    Misfits Market

    I’ve used Misfits for years, and it never disappoints! Every fruit and vegetable is organic, super fresh, and packed with flavor!

    I wrote a detailed review of Misfits here.

    Use this link to sign up and you’ll save $15 on your first order. 

  • My coffee came out, alongside a chocolate covered almond and a cool glass of water. Was I back in Vienna?

    Actually, I was in New Jersey. But if you want to have an Old World coffee experience, this was the place to do it.

    This is Two Crepes in Union City, New Jersey. This little shop on bustling Park Avenue turns out delicious crepes and coffees in a delightful setting.

    A friend and I stood at the counter recently, mesmerized by the many delicious choices. Sweet crepes, savory crepes…what should we choose?

    Fortunately, you can’t go wrong here. We went for a classic — Nutella crepes.

    We sat at a cozy outdoor table, watching the neighborhood kids pass by.

    The moment of truth! The waitress presented us with a beautifully folded crepe, covered in Nutella.

    It’s so pretty, I almost didn’t want to take a bite. Almost…

    The mild crepe together with the intense nutty sweetness of the Nutella is a perfect combination. And let’s grab a bit of that whipped cream…

    The iced coffee alongside was the perfect accompaniment. Its flavor was almost chocolatey.

    We relaxed and talked, smiling as we enjoyed our perfect dessert.

    This was the best way to spend an evening.

    Two Crepes is open 7 days a week until 9 or 10pm, depending on the day. It’s a great place to get a dessert after dinner and unwind with family and friends.

    Stop in for a taste of Europe!

    What’s your favorite place for coffee and dessert? Leave a comment and let us know!

    If you enjoyed this post, subscribe for more like this!

    More on food:

    Jefferson’s: My Favorite Coffee

    Miznon: The Professors of Pita

    Szechuan on the Hudson at Ke Ming

    Save Money on Stuff I Use:

    Fundrise

    This platform lets me diversify my real estate investments so I’m not too exposed to any one market. I’ve invested since 2018 with great returns.

    More on Fundrise in this post.

    If you decide to invest in Fundrise, you can use this link to get $100 in free bonus shares!

    Misfits Market

    I’ve used Misfits for years, and it never disappoints! Every fruit and vegetable is organic, super fresh, and packed with flavor!

    I wrote a detailed review of Misfits here.

    Use this link to sign up and you’ll save $15 on your first order. 

  • On a Saturday, if everything goes right, I’ll wind up here: Jefferson’s Coffee. Located in bustling Hoboken, NJ, Jefferson’s serves smoky espresso, creamy iced lattes, and delicious teas in a relaxed atmosphere.

    I make sure to snag a table outside before I even order. Is this rude?

    Probably. But I’m a man on a mission.

    Then comes a critical decision. A decision that has puzzled men since the dawn of time.

    Espresso or latte?

    On a recent Saturday, it felt like an iced latte kind of day. When mine was up, my heart jumped with excitement.

    Out to my table. A book, great coffee, a breeze — life doesn’t get any better than this.

    As I settled into a comfy chair, I took a sip. Smooth, creamy, delicious.

    Jefferson’s always gets the balance between milk and espresso just right. The coolness of the velvety milk, the bitterness of the espresso — wonderful.

    Of course, cafes are about more than coffee. They’re also about atmosphere.

    And it’s hard to beat Jefferson’s Washington Street location for that. The people watching on the busy thoroughfare always intrigues me.

    And if you crave quiet and a bit of nature, there’s a lovely backyard garden as well!

    The family that runs Jefferson’s coffee has roasted coffee since the 1500’s. It reminds me of a slogan I once saw on Arthur Avenue — “the good taste of tradition.”

    Unlike many other cafes in the area, Jefferson’s is open late. The Washington Street location closes between 8 and 9 most nights. The Madison street location closes a little earlier, between 5 and 6.

    Stop in for the best coffee in town!

    What’s your favorite cafe? Leave a comment and let us know!

    Have a great weekend everybody!

    If you enjoyed this post, subscribe for more like this!

    More on food:

    Moran’s: The Best Burger in Town

    Miznon: The Professors of Pita

    Rosticeria Da Gigi: The Prodigies of Parmesan

    Save Money on Stuff I Use:

    Fundrise

    This platform lets me diversify my real estate investments so I’m not too exposed to any one market. I’ve invested since 2018 with great returns.

    More on Fundrise in this post.

    If you decide to invest in Fundrise, you can use this link to get $100 in free bonus shares!

    Misfits Market

    I’ve used Misfits for years, and it never disappoints! Every fruit and vegetable is organic, super fresh, and packed with flavor!

    I wrote a detailed review of Misfits here.

    Use this link to sign up and you’ll save $15 on your first order. 

  • I can invest in the next Uber. You probably can’t. But thanks to a new bill in Congress, that may be about to change.

    From a new report in Barron’s:

    The Equal Opportunity for All Investors Act, a bipartisan bill passed by the U.S. House of Representatives in May, could significantly relax qualifications to become an accredited investor, giving more people the ability to invest in private markets regardless of their wealth or income levels.

    If you want into a startup, hedge fund, or private equity deal, you have to be accredited. That generally means your income is over $200,000 or your net worth is over $1 million — oh, and your house doesn’t count.

    The House bill would replace these discriminatory requirements with a simple test:

    If passed, the bill would require the SEC to create an exam that would be used as a measure of investors’ knowledge in areas such as financial statements, types of securities, and issues surrounding conflicts of interest. Any investor who passed the test, regardless of income and wealth, would qualify as an accredited investor.

    The exam would be free and administered by the Financial Industry Regulatory Authority (FINRA). Investors above the current thresholds for net worth and income would not be required to pass the exam.


    Today, only around 11% of Americans are accredited. We can’t claim to be a country with equal opportunity if some of the best investments are reserved for the rich.

    What’s more, income and net worth are no guarantee of financial sophistication.

    I know a young startup founder who isn’t accredited (yet). But he knows far more about startups than I did when I became an accredited investor.

    If I can invest, why can’t he?

    And never forget that a huge percentage of the rich inherited their money. Daddy leaving you $100 million doesn’t make you an investment expert.

    If we want to test for financial sophistication, let’s do so directly.

    A fair and free exam is the best way. It’s how we license lawyers, doctors, even beauticians.

    Why not investors?

    This week, a fellow I know made around $8 million from a tech IPO. He and his family are set for life.

    His initial investment: only around $25,000.

    The average American might have some money to spare. But she’ll never get that opportunity — not unless the law changes.

    Let’s end discriminatory accreditation laws. Open up opportunity for everyone!

    What do you think of the House bill? Leave a comment and let us know.

    If you enjoyed this post, subscribe for more like this!

    More on tech:

    “America Has the Best Hand Ever” — The Dimon Speech

    Larry Summers: Bet on America

    I Worked for Epic — Bill Gurley Is 100% Right

    Save Money on Stuff I Use:

    Fundrise

    This platform lets me diversify my real estate investments so I’m not too exposed to any one market. I’ve invested since 2018 with great returns.

    More on Fundrise in this post.

    If you decide to invest in Fundrise, you can use this link to get $100 in free bonus shares!

    Misfits Market

    I’ve used Misfits for years, and it never disappoints! Every fruit and vegetable is organic, super fresh, and packed with flavor!

    I wrote a detailed review of Misfits here.

    Use this link to sign up and you’ll save $15 on your first order. 

  • “America has the best hand ever dealt of any country on this planet today ever, okay. And Americans don’t fully appreciate what I’m about to say. We have peaceful, wonderful neighbors in Canada and Mexico. We’ve got the biggest military barriers ever built, called the Atlantic and the Pacific. We have all the food, water and energy we will ever need, okay. We have the best military on the planet, and we will for as long as we have the best economy. And if you’re a liberal, listen closely to me on that one, okay, because the Chinese would love to have our economy.”

    Jamie Dimon

    Jamie Dimon is CEO of JP Morgan Chase, the largest bank on earth. Under his leadership, the company has done so well that it has twice the market cap of any other bank on earth.

    At a speech at The Economic Club of Washington, D.C., Dimon raves about America’s competitive position.

    America: Back on Top

    The US has incredible geography and natural resources. But perhaps our greatest assets are cultural, according to Dimon:

    “We have a magnificent work ethic. We have innovation from the core of our bones.”

    Indeed, the US dwarfs the rest of the world in company creation and venture capital funding.

    Innumerable nations have tried to recreate Silicon Valley. All have failed.

    “Get on an Airplane…and Tell Me What You Think”

    So often, we don’t appreciate everything we have in this country. And if you don’t believe that, do what Dimon suggests:

    “Yes, we have problems. Get in an airplane, travel around the world, go to all these other countries, and tell me what you think.”

    One evening in Japan, I walked down a quiet residential street and saw something curious: a line of small children in front of a coffee shop.

    Little kids don’t drink coffee. So why were they there?

    “It’s kodomo shokudou,” my Japanese friend said.

    “What’s that?”

    “It means children’s diner. Children go there to get a cheap meal, like 100 yen.”

    It was heartbreaking. These little children were tiny — all were thin.

    And they were lining up not even for a free meal, but for one at reduced cost!

    It’s a Nice Place to Visit, But I Wouldn’t Want to Live There

    I’ve never seen this in America. I’m guessing you haven’t either.

    This is the situation in one of the world’s most highly developed and wealthy countries. I can’t even imagine what life is like in a place like Somalia or Yemen.

    This was no isolated incident. Walk the back streets of Tokyo and you’ll see corrugated metal shacks and electrical wires running every which way.

    You might expect to see this in a developing nation. But Japan is the third largest economy in the world.

    Foreign countries are great to visit — pretty, atmospheric. But if you live there, it’s a hard life.

    Yes — We Still Have Problems

    For all its virtues, Dimon is also clear-eyed about America’s failures:

    “Inner city school education is a disgrace.”

    If we want more opportunity for those less fortunate, the number 1 thing we can do for them is give them a good education. Education is why I’m not poor, and it will work for them too.

    Wrap-Up

    Dimon’s speech is from 2016, but I had never heard of it until a couple of months ago. The same is probably true for many of you.

    As the economy booms and the US leads in AI, we seem to finally be feeling a bit better about ourselves. As Packy McCormick of Not Boring notes:

    That people received a patriotically optimistic rant from a Big Bank CEO enthusiastically was telling on its own, but the fact that the video floated around the internet ether for seven years until people were ready for it is fascinating. In 2016, Americans wanted to Make America Great Again; in 2023, they celebrated the fact that, despite its issues, it’s already pretty great. 

    As we head into another election cycle sure to focus on all America’s faults, it’s wonderful to reflect on everything that’s right with our country. Now let’s go make it even better!

    What did you think of Dimon’s speech? Leave a comment and let us know!

    More from the blog:

    Larry Summers: Bet on America

    I Worked for Epic — Bill Gurley Is 100% Right

    How General Magic Invented the iPhone — in 1994

    Save Money on Stuff I Use:

    Fundrise

    This platform lets me diversify my real estate investments so I’m not too exposed to any one market. I’ve invested since 2018 with great returns.

    More on Fundrise in this post.

    If you decide to invest in Fundrise, you can use this link to get $100 in free bonus shares!

    Misfits Market

    I’ve used Misfits for years, and it never disappoints! Every fruit and vegetable is organic, super fresh, and packed with flavor!

    I wrote a detailed review of Misfits here.

    Use this link to sign up and you’ll save $15 on your first order. 

  • “Do we have huge problems? Yes. Is this the first time we’ve had huge problems? Hell no. Is there the prospect that we can solve those problems? Yes!”

    Larry Summers

    That’s Larry Summers at the All-In Summit last week. The former Treasury secretary gave a sweeping overview of America’s current position on the world stage — and we’re looking good.

    “I’d rather be playing the hand of the United States than the hand that Xi Jinping is playing, than the hand that India is playing, certainly than the hand that societies in Asia, where they’re only going to be half as may people a century from now, are playing, certainly than the societies of Western Europe.”

    Larry Summers

    I couldn’t agree more with Summers here.

    Xi has crushed the entrepreneurial spirit in China. India has ethnic tensions far beyond anything we could imagine.

    Japan and Korea’s populations are falling off a cliff. Europe is aging and sclerotic.

    There’s no German ChatGPT. There’s no French SpaceX.

    That tells you everything you need to know.

    For all his optimism, Summers is clear-eyed about our problems. He thinks it will take a recession to beat inflation, noting that a soft landing would be unprecedented.

    He blames the Fed’s slow reaction to escalating prices for today’s predicament.

    “…they made bad decisions and they kept making them too long…”

    Larry Summers

    Nonetheless, America has one thing going for it: a dynamic system.

    When we face problems, we don’t just sit on our butts. We find a way to fix them.

    Our self-criticism makes us take action. We just have to be sure it doesn’t make us lose hope.

    “Patrick Henry said in 1792…that the spirit of the revolution had already been lost.”

    Larry Summers

    Ever since I was a kid, I’ve heard the same refrain: “The country is going down the tubes.” Meanwhile, with a couple brief interruptions, all we’ve done is grow richer.

    The little rust belt town where I grew up is now filled with high end condos. The field across from my grandma’s in Kentucky is now McMansions.

    For all it’s problems, America keeps moving forward. There’s nowhere else I’d rather be.

    “We are the place that people from every part of the world want to come to.”

    Larry Summers

    What do you think of Summers talk? Leave a comment and let us know!

    If you enjoyed this post, subscribe for more like this!

    More on markets:

    From AI to Satellites, US Dominates All Competition

    I Worked for Epic — Bill Gurley Is 100% Right

    How a German Copycat Almost Killed Airbnb

    Save Money on Stuff I Use:

    Fundrise

    This platform lets me diversify my real estate investments so I’m not too exposed to any one market. I’ve invested since 2018 with great returns.

    More on Fundrise in this post.

    If you decide to invest in Fundrise, you can use this link to get $100 in free bonus shares!

    Misfits Market

    I’ve used Misfits for years, and it never disappoints! Every fruit and vegetable is organic, super fresh, and packed with flavor!

    I wrote a detailed review of Misfits here.

    Use this link to sign up and you’ll save $15 on your first order. 

  • Sand Hill Road is packed with big name VC’s managing billions. But if you really want to make money, look elsewhere.

    That’s the conclusion of a new report from Pitchbook. Pitchbook analyzed hundreds of firms’ performance. Smaller firms outside Silicon Valley dominated the list:

    Here’s Pitchbook’s top 10:

    1) Union Square Ventures Opportunity Fund – NYC
    2) Emergence Capital Partners Fund – SF
    3) Union Square Ventures – NYC
    4) IA Venture Strategies Fund – NYC
    5) Third Rock Ventures Fund – Boston
    6) TLV Partners – Tel Aviv
    7) Newion – Amsterdam
    8) YLV – Tel Aviv
    9) True Ventures Select – Palo Alto
    10) Index Ventures – London and SF

    Does Location Change the Way We Think?

    When you imagine a venture firm, what do you picture?

    Probably not yellow taxis and bagels. And definitely not Amsterdam.

    But the data tells us that’s where the money is!

    Another standout here is Tel Aviv. The city has fewer than half a million people, but grabs two spots on the global top 10.

    You Can’t Do Average Things and Expect to be Above Average

    These data are surprising. But on the other hand, what else should we expect?

    If you want above-average returns, you can’t do what all the average investors do. And in venture capital, the average investor finds a big name in Menlo Park and hands them a bag of cash.

    People outside the Silicon Valley bubble see things differently. Maybe we’re less likely to get swept up in the latest craze, whether it’s crypto or foundational AI models.

    Those crazes cost investors a fortune. How many LP’s are looking at big, fat 0’s on those 2021 crypto funds?

    Small Is Beautiful

    The top firms are in weird places. But they’re also special in another way.

    Almost all of them are small.

    Some big VC’s have tens of billions under management. Most of the top performers, on the other hand, manage a couple billion at most. Some have far less.

    It’s a lot easier to get a big return on a small pot of money.

    If you want to 3x a $1 billion fund, that requires $2 billion in exits. If you own 10% of your winners at IPO, you need a $20 billion outcome — in every single fund.

    Those companies are rare. But if you only need a $100 million outcome, the game gets a lot easier.

    Lessons for Investors

    Whether you’re a VC, LP, or an angel like me, this list can teach you a lot.

    If you want above-average returns, you have to do things differently. You can’t invest in the hot Silicon Valley company with no revenue at a sky-high valuation.

    That’s what the average Joe is doing. We need to play a different game.

    Here’s my game: find great startups with strong revenue growth in big markets. I don’t care if they’re in San Francisco or Frisco, Texas.

    What do you think leads to the best returns in venture? Leave a comment and let us know!

    Have a great weekend, everyone!

    If you enjoyed this post, subscribe for more like this!

    More on tech:

    How a German Copycat Almost Killed Airbnb

    How General Magic Invented the iPhone — in 1994

    Why I Don’t Complain About YC Valuations

    Save Money on Stuff I Use:

    Fundrise

    This platform lets me diversify my real estate investments so I’m not too exposed to any one market. I’ve invested since 2018 with great returns.

    More on Fundrise in this post.

    If you decide to invest in Fundrise, you can use this link to get $100 in free bonus shares!

    Misfits Market

    I’ve used Misfits for years, and it never disappoints! Every fruit and vegetable is organic, super fresh, and packed with flavor!

    I wrote a detailed review of Misfits here.

    Use this link to sign up and you’ll save $15 on your first order. 

  • “This is war. In a war between missionaries and mercenaries, the missionaries always win.”

    Brian Chesky

    Today, Airbnb is one of the most successful tech companies in the world. Its listings span the globe. Its market cap is over $90 billion.

    But back in 2011, Airbnb almost died. The assailant: two brothers from Germany with a history of copying the most successful startups.

    Brian Chesky, co-founder and CEO of Airbnb, told the story of this near death experience on the excellent new Crucible Moments podcast by Sequoia.

    A Perfect Clone

    “One day, we like noticed that we’re getting all this scraping data and like a lot of weird messages are being sent to our hosts to list them on this site called Wimdu.”

    Brian Chesky

    Wimdu was a perfect clone of Airbnb. It was created by the Samwer brothers in Berlin.

    The Samwer brothers were notorious among US founders and VC’s. They had copied Groupon, and Airbnb was next.

    “All of a sudden, I felt like we had a gun to our head.”

    Brian Chesky

    The Samwer brothers threatened to take over Europe, locking out Airbnb. Since Europe is where Airbnb’s American user base wanted to go, this could’ve kill the company.

    Do or Die

    The brothers invited Brian to Germany for a meeting.

    “…make no mistake — this was do or die.” – Brian Chesky

    Brian and Sequoia Partner Greg McAdoo arrived at the converted factory in Berlin that was home to Wimdu. They were shocked at what they saw: hundreds of people, cloning Airbnb.

    “On the left monitor is Airbnb’s website and the right monitor is Wimdu. And literally there are designers and engineers cloning the site, like an assembly line cloning the product, in front of us.”

    Brian Chesky

    The Samwer brothers offered Brian and Greg a choice — buy us, or else.

    Brian’s Choice

    It would’ve been easier for Brian to buy Wimdu. But it would’ve diluted the company and encouraged more copycats.

    Brian decided to stand firm.

    “You had the baby, you raise the baby, I’m not adopting your baby. You raise the baby. And I thought ‘there’s no way they’re going to raise this baby for 18 years.’”

    Brian Chesky

    Brian was right. The Samwer brothers didn’t give a damn about connecting hosts with travelers. They just wanted a quick payday.

    And indeed, the Samwer brothers gave up seven years later, in 2018.

    What I Learned from Brian as an Investor

    No founder who doesn’t care about the business will last 18 years.

    To probe a founder’s motivations, I like to ask, “What made you want to start this business?” I’m looking for a personal connection to the problem.

    Brian had experienced the pain of being unable to make rent. Taking in boarders saved him.

    Brians are rare. But when you find one, there’s no limit to what you can achieve.

    If companies I invest in are successful enough, they too will face copycats one day. Brian’s experience tells me not to worry — if I’ve backed the right horse, I’ll succeed.

    Wrap-Up

    Every company faces a near death experience.

    Brian’s story shows us that the way to get through it is perseverance. That perseverance comes from a deep desire to solve a problem.

    Have you faced a copycat? What happened?

    Leave a comment and let us know!

    If you enjoyed this post, subscribe for more like this!

    More on tech:

    How General Magic Invented the iPhone — in 1994

    Why I Don’t Complain About YC Valuations

    The Contrarian

    Save Money on Stuff I Use:

    Fundrise

    This platform lets me diversify my real estate investments so I’m not too exposed to any one market. I’ve invested since 2018 with great returns.

    More on Fundrise in this post.

    If you decide to invest in Fundrise, you can use this link to get $100 in free bonus shares!

    Misfits Market

    I’ve used Misfits for years, and it never disappoints! Every fruit and vegetable is organic, super fresh, and packed with flavor!

    I wrote a detailed review of Misfits here.

    Use this link to sign up and you’ll save $15 on your first order. 

  • “General Magic was trying to create what was in essence the iPhone about 15 years too soon.”

    Tony Fadell

    It was the Dream Team of computing. Andy Hertzfeld, one of the original developers of the Macintosh. Bill Atkinson, inventor of the GUI. And CEO Marc Porat, creator of one of the world’s first satellite networks.

    Their mission: make a computer you can hold in your hand.

    Photo: The Sony Magic Link

    The story of the company they built, General Magic, is the subject of a great documentary from 2018. When I sat down to watch it last week, I felt like I was there with them, building the future.

    Build a New World

    The team had incredible camaraderie.

    Engineers sat on the floor for meetings. When you see the old footage of these confabs, you’ll notice that just about every person is smiling.

    General Magic was the real, old Silicon Valley.

    No catered lunches and massages here. Just nonstop coding and bunk beds for those few hours of sleep the team managed to get.

    “It became my entire life. I shunned even my family to a certain extent. I just wanted to make this company General Magic happen.”

    Tony Fadell

    Just about the only companies doing this today are run by Elon Musk. No wonder they’re so successful.

    Demo Day

    After years of intense work, General Magic released the Magic Cap OS in 1994.

    The device they created was incredible for its time. You could send e-mail, take notes, and make phone calls — all in a package that weighed just over a pound.

    While Magic Cap was a breakthrough, the company struggled to find the right customer.

    Who’s Gonna Buy This Thing?

    Some employees at General Magic said the best customers would be businesspeople. Others insisted Joe Sixpack was the right market — the computer for everyone.

    But can Joe Sixpack afford an $800 device? Does he even have e-mail?

    I don’t think so.

    The ideal market would have been people like themselves — early adopters who work in tech. But for some reason, they ignored the customer base that was right under their nose.

    General Magic’s Blind Spot

    Despite its cutting edge tech, Magic Cap had a strange limitation: it couldn’t access the World Wide Web.

    The web came out during Magic Cap’s development. The team underestimated its importance and failed to integrate it into Magic Cap.

    Customers were left with a device that was cutting edge in some ways, and woefully behind in others.

    “No One Came”

    The General Magic devices didn’t sell.

    “My stomach turned sour and I thought ‘we’re doomed.’ No one came. No one bought it. Nothing.”

    Bill Atkinson

    As the product the team worked so hard on floundered, the team became demoralized.

    Bleeding cash, General Magic went through layoffs. The company continued to flounder for several years, releasing a string of products including a voice-based assistant.

    None of them caught on, and the company finally shut down in 2004.

    General Magic Lives On — In Your Pocket

    Although the company failed, every smartphone on the planet traces its lineage back to General Magic.

    Tony Fadell, one of General Magic’s top engineers, went on to invent the iPod and iPhone. Another General Magic engineer, Andy Rubin, created Android.

    The iPhone and Android interfaces are surprisingly similar to the old Magic Cap. Magic Cap’s touchscreen with little icons for phone and e-mail would be familiar to any current iPhone user.



    Fail early, fail often, but always fail forward.”

    John C. Maxwell

    Wrap-Up

    If anyone defined failing forward, it’s General Magic. The first experiment by these wild engineers may not have been successful, but their next ones were!

    This is how technology progresses. Ambitious people try things, fail, and grope their way toward success.

    General Magic teaches me a lot as an investor. If I find the best teams and back them repeatedly, I have a chance to be a part of something big.

    What do you think of General Magic? Leave a comment and let us know!

    If you enjoyed this post, subscribe for more like this!

    More on tech:

    They Invented the iPad in 1989 — And Lost it All

    The Contrarian

    Watch Elon Drive Tesla’s Amazing New Autopilot

    Save Money on Stuff I Use:

    Fundrise

    This platform lets me diversify my real estate investments so I’m not too exposed to any one market. I’ve invested since 2018 with great returns.

    More on Fundrise in this post.

    If you decide to invest in Fundrise, you can use this link to get $100 in free bonus shares!

    Misfits Market

    I’ve used Misfits for years, and it never disappoints! Every fruit and vegetable is organic, super fresh, and packed with flavor!

    I wrote a detailed review of Misfits here.

    Use this link to sign up and you’ll save $15 on your first order.